Loyalty Programs

Arbitrip and EL AL Airlines have announced a new partnership integrating a white-labelled, AI-driven hotel booking platform into the airline's loyalty ecosystem

Air India passengers can now book millions of accommodations through Booking.com while earning Maharaja Club loyalty points

Air Serbia unveils ELEVATE, a new loyalty program where passengers earn points on flights and services for upgrades, rewards, and travel perks

Condor will launch daily Bangkok–Abu Dhabi flights in October 2026, strengthening its partnership with Etihad and boosting Asia connectivity

Qatar Airways and Philippine Airlines expand codeshare ties, unlocking dozens of new destinations and boosting loyalty benefits for travelers

Etihad Airways will introduce its Quiet Cabins concept from May 1, aiming to reduce onboard noise and create a more peaceful travel experience on select next-generation aircraft. The airline has also inked a new frequent flyer partnership with India's largest hotel company

British Airways launches new Avios-Only flights from London City to Madrid and Toulon, offering reward seats on every ticket as loyalty travel demand grows

Flying Blue loyalty club will allow points to be redeemed for entry to selected sporting and music events in France, including access to VIP stands at leading venues such as Accor Arena and Stade de France

Members of the Dubai-based luxury airline's loyalty club, Emirates Skywards, will be able to redeem points for flights on low-cost carrier Jet2, which flies to popular destinations across Europe, the Mediterranean and the Canary Islands

American Airlines is introducing free high-speed Wi-Fi for loyalty members, covering narrowbody, regional, and new Boeing 787 aircraft. The company aims to offer connectivity on more aircraft than any airline worldwide

Air Serbia unveils ELEVATE, a new loyalty program where passengers earn points on flights and services for upgrades, rewards, and travel perks

British Airways launches new Avios-Only flights from London City to Madrid and Toulon, offering reward seats on every ticket as loyalty travel demand grows

Flying Blue loyalty club will allow points to be redeemed for entry to selected sporting and music events in France, including access to VIP stands at leading venues such as Accor Arena and Stade de France

Members of the Dubai-based luxury airline's loyalty club, Emirates Skywards, will be able to redeem points for flights on low-cost carrier Jet2, which flies to popular destinations across Europe, the Mediterranean and the Canary Islands

United Airlines has launched the MileagePlus Debit Rewards Card, offering members miles for shopping, dining, and saving, plus a 10,000-mile welcome bonus

Strategic collaboration between global loyalty brands takes flight: Members now enjoy dual rewards and flexible point conversions for travel and stays worldwide. Read the full story